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Relationships on Individuals' Own Terms

  • Author: adriana
  • Published: Aug 18th, 2009
  • Category: MINT
  • Comments: 1

Plantation owner kind of relationship

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This quote by Mark Andreesen, from October 2004 no less(!) sums up what MINT inititive wants to address:

You can’t get your reputation out of eBay, you can’t get your purchase history out of eBay, you can’t get your stores out of eBay. It’s a plantation owner/sharecropper kind of relationship

Getting hold of my purchase history in both human and machine format should be a big deal. After all, an informed customer is a better customer, or so many a marketing tagline would have us believe. Purchase history is not only about the money I spend, which is informative, scary and boring all at once. It is my buying behaviour, patterns and preferences that I would certainly find interesting. Ultimately, it’s the kind of data that only I can process meaningfully, add value to it and potentially share it with those who care about me as a customer.

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One Response to “Plantation owner kind of relationship”


  1. Vetilles
    on Sep 17th, 2009
    @ 1:39 pm

    The mention by Andreessen of reputation is interesting.

    Reputation data is a specific and interesting case, because its value goes way beyond the simple reuse of purchase history. Here, if someone uses their eBay reputation to estalish a reputation elsewhere, then the origin must be authenticated.

    To a lesser extent, one will have to be very careful about scams based on any kind of data retrieved from commercial sites, and qhared with others.

    Building a system that brings value and is trusted by all promises to be a lot of fun!

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